How to advertise on Lagos Life billboards (and what it costs)

Lagos Life made money from day one by renting virtual billboards to real brands. If you run a business that wants to reach young Nigerians, here's what's been reported.

What you can buy

According to WeeTracker and Techpoint:

Placement	Reported price
Roadside billboard (38 available)	₦5,000 per week
Lagoon plot (6×6)	₦18,000 per week
Stats page slot	₦50,000 at first, later ₦100,000 for 7 days
Music placement for artists	₦50,000

Prices vary between reports. Condia reported billboards starting from ₦50,000 for 7 days. Prices have clearly risen with demand, so check the current rate in the game.

How to buy

Techpoint reports you don't need a player account — you upload your logo and pay.

Who's advertising

Brands reported so far include Salary Index, Leadway Lifestyle Fair, MyDecorTrade and ONErpm, and Chowdeck has branded integrations.

Does it work?

Techpoint shared one campaign that got 3,686 taps from 9,826 opens — an unusually high engagement rate. Keep in mind the game's terms say impressions aren't guaranteed and ads can be removed.

Want to reach players outside the game too?

LagosGist readers are the same players. See our advertising options.

Sources: WeeTracker, Techpoint, Condia, Lagos Life terms.